With new ad campaign, Etch A Sketch attempts to stay in the conversation

After finding themselves smack in the middle of a political brawl last week, the makers of Etch A Sketch are taking some cues from the candidates on the campaign trail: They’re launching an ad campaign touting a newly made-over political image. (Political Hotsheet report by Lucy Madison) 

Gay rights activists crash Rick Santorum stop in Jefferson, Wich., yelling, “Have you Googled yourself lately??” (Photo by Lindsey Boerma, CBS News and National Journal)

Gay rights activists crash Rick Santorum stop in Jefferson, Wich., yelling, “Have you Googled yourself lately??” (Photo by Lindsey Boerma, CBS News and National Journal)

It’s chocolate fondue time for Rick Santorum on a stop at the Machine Shed in Appleton, Wis. (Photo taken by Lindsey Boerma, CBS News and National Journal)

It’s chocolate fondue time for Rick Santorum on a stop at the Machine Shed in Appleton, Wis. (Photo taken by Lindsey Boerma, CBS News and National Journal)

Did you catch Rick Santorum chatting with Norah O’Donnell at the top of CBS’ Face the Nation this morning? (Photo taken by Lindsey Boerma, CBS News and National Journal)

Did you catch Rick Santorum chatting with Norah O’Donnell at the top of CBS’ Face the Nation this morning? (Photo taken by Lindsey Boerma, CBS News and National Journal)

The official Etch-A-Sketch of the Rick Santorum campaign, etched during walk-off song of “Shake it up baby.” (Photo taken by Lindsey Boerma, CBS News and National Journal)

The official Etch-A-Sketch of the Rick Santorum campaign, etched during walk-off song of “Shake it up baby.” (Photo taken by Lindsey Boerma, CBS News and National Journal)

CBS News/National Journal’s Lindsey Boerma just watched Rick Santorum bowl a turkey (three strikes in a row)! Then she took this photo. “Compare that to President Obama bowling. I’m not going to need the bumpers,” Santorum said. 
CBS News/National Journal’s Lindsey Boerma just watched Rick Santorum bowl a turkey (three strikes in a row)! Then she took this photo. “Compare that to President Obama bowling. I’m not going to need the bumpers,” Santorum said. 
Great venue for Rick Santorum rally this morning: a shooting range in Monroe, La. (Photo by Lindsey Boerma, CBS News and National Journal)
Great venue for Rick Santorum rally this morning: a shooting range in Monroe, La. (Photo by Lindsey Boerma, CBS News and National Journal)

Santorum attack takes page from Dem playbook

On the eve of the Illinois primary, Rick Santorum looked deep into the heart of Mitt Romney and came up empty. "He doesn’t have a core," Santorum said on CBS’s This Morning. “He’s been on both sides of almost every single issue in the past ten years.”  (Report by CBS News’ John Dickerson)

Rick Santorum campaigns in Hazelwood, Mo. (Photos by Lindsey Boerma, CBS News and National Journal)

Rick Santorum parade…Puerto Rican style. Santorum was blessed during a church service in San Juan, Puerto Rico. (Pictures taken by Rebecca Kaplan, CBS News and National Journal)